Drip Campaign Emails.

Email 1.

Subject Line – We have holiday suggestions.

 

Preview text – Maybe one of these ideas will suit you.

 

Hi Karl,

 

It seems you’ve been browsing our flights today. Looking for anything in particular?

Perhaps we can offer some suggestions.

 

If you’re looking for a long weekend away we have flights to Dublin for as little as £85.

 

We have good options for a relaxing week in the sun, too. We fly to Crete for only £210.

 

Maybe you’re considering something a bit more exotic and adventurous? If that sounds like your thing we also do flights to Rio de Janeiro in Brazil. That kind of trip guarantees memories that last a lifetime.

 

Feel free to click here if any of those options appeal to you.

 

Hopefully we’ve been of some help.

 

Daniel.

 

Email 2.

Subject line – Still deciding who to fly with?

 

Preview text – Perhaps we can make the choice easier.

 

Hi again Karl,

 

Just checking in to see if you’ve decided on your airline for your next holiday yet.

 

If you’re still unsure perhaps you’d like to know a few of the benefits we offer.

 

Firstly, we fly to 18 different countries from Spain to South Korea, giving you the best chance to find your perfect destination.

 

But even more important to us is the customer’s experience.

 

At SkyAir our motto is that more is better.

 

We offer three choices at mealtime, not two. One of those will always be vegan.

 

We’ll now give you 120 movies to select from, because we don’t think 100 is enough.

 

And in the last year, we’ve enhanced the legroom for every seat.

 

We listened, we learned, and we changed everything to give you more.

 

Here is a link if you’d like to see what else we have to offer.

 

We’re sure you’ll find your perfect trip,

 

Daniel.

 

Email 3.

Subject line – Discount prices for Barcelona and Marrakech

 

Preview text – Take advantage of our limited deal

 

Hey Karl,

 

Decided on this year’s holiday yet?

 

We thought you’d be interested to know that SkyAir currently have a 15% discount on return flights to Barcelona valid on the first week of August.

 

Alternatively, you could take advantage of our 10% discount on flights to Marrakech in the same week.

 

Word of warning though. These deals are only valid for 7 days, so be careful not to miss out. If you’re interested you may want to click this link today to ensure you book your place.

 

We all live busy lives and it’s never fun to be reminded of a deal after it expires.

 

Safe travels and have a great week,

 

Daniel

 

 

Email 4.

Subject line – Our special deal expires tomorrow

 

Preview text – If you want cheaper flights, today’s the day to get them.

 

Hello Karl,

 

We noticed that you’ve not taken either of our discount offers yet. So we thought it’d be polite to remind you of them because they expire tomorrow.

 

We wouldn’t want you to miss out.

 

We have a 15% discount on flights to Barcelona and a 10% discount on flights to Marrakech, both valid for the first week of August.

 

Click here if you want to take advantage of either of these offers, but you’ll need to hurry as the deal expires at midnight today.

 

Don’t miss out on the holiday of your dreams.

 

All the best,

Daniel.